It's really his/his publisher's choice no? Just like it's your choice whether you buy them. If they are lies, then most people would not buy them.
I have read most of Mr. Icke's books, and I am sure a lot of it is fact more on personal belief rather than facts, but they're great reads, if you
like repitilians and the matrix.
As the author he can have them pulled from publication. Nothing to do with the publisher. And they are not about the matrix or reptiles. They are
about all manner of things that he's now either directly contradicted or cast doubt on with his newer books.
People wouldn't buy them if they were lies?
Are they all psychic then?
And it's not about them being true or not. It's about Icke's view of them. Clearly he should stop making money off them.