Unmasking the Men Behind Zero Hedge, Wall Street's Renegade Blog The veil is lifted...

Unmasking the Men Behind Zero Hedge, Wall Street's Renegade Blog The veil is lifted on a secretive website.

Colin Lokey, also known as "Tyler Durden," is breaking the first rule of Fight Club: You do not talk about Fight Club. He’s also breaking the second rule of Fight Club. (See the first rule.)

After more than a year writing for the financial website Zero Hedge under the nom de doom of the cult classic’s anarchic hero, Lokey’s going public. In doing so, he’s answering a question that has bedeviled Wall Street since the site sprang up seven years ago: Just who is Tyler Durden, anyway?

The answer, it turns out, is three people. Following an acrimonious departure this month, in which two-thirds of the trio traded allegations of hypocrisy and mental instability, Lokey, 32, decided to unmask himself and his fellow Durdens.

Lokey said the other two men are Daniel Ivandjiiski, 37, the Bulgarian-born former analyst long reputed to be behind the site, and Tim Backshall, 45, a well-known credit derivatives strategist. (Bloomberg LP competes with Zero Hedge in providing financial news and information.)

In a telephone interview, Ivandjiiski confirmed that the men had been the only Tyler Durdens on the payroll since Lokey came aboard last year, but he criticized his former colleague's decision to come forward.

He called Lokey's parting gift a case of sour grapes. Backshall, meanwhile, declined to comment, referring questions to Ivandjiiski. A political science graduate with an MBA and a Southern twang, Lokey said he had a checkered past before joining Zero Hedge. Earlier this month, overwork landed him in a hospital because he felt a panic attack coming on, he said.

“Ultimately we wish Colin all the best, he’s clearly a troubled individual in many ways, and we are frankly disappointed that he’s decided to take his displeasure with the company in such a public manner,” Ivandjiiski said.

So the article pretty much confirms what a lot of people have stated regarding Zero Hedge and its focus. Tyler Durden was a non de plume used by 3 people (listed above). There are accusations that the message the site puts out, when compared to its drive for profit, makes it hypocritical in that it engages in the very actions it denounces from the "establishment". The finger pointing and back biting between the 3 is already starting and it is quickly getting personal.

Its an interesting read and people will need to decide for themselves if the info changes their view on the website and the content they put out. For me the last part of the article confirmed what I have stated before -

By April 2—the day Lokey left Zero Hedge—their relationship had deteriorated significantly, according to the messages provided by Ivandjiiski.

“I can’t be a 24-hour cheerleader for Hezbollah, Moscow, Tehran, Beijing, and Trump anymore. It’ s wrong. Period. I know it gets you views now, but it will kill your brand over the long run,” Lokey texted Ivandjiiski. “This isn’t a revolution. It’s a joke.”

a reply to: Xcathdra

Thanks for providing this.
I read ZH, although it seems to be something of an incessant doom porn site.

I check in and read it, and still will.....I would agree it is "something of an incessant doom porn site", and it does have a pro Russian, pro Trump, and Anti Fed Reserve/anti establishment slant to it for sure, but I keep that mind while going through the articles.
Regardless of their slant(what news site doesn't have one), they cover quite a number of topics from an angle that the mainstream media wouldn't. That's part of why i like checking into it, or for instance even comparing an article on the same subject from ZH as compared to say CNN's spin on it.

a reply to: Xcathdra

Very good read my friend. ~$heopleNation

a reply to: Xcathdra

So the article pretty much confirms what a lot of people have stated regarding Zero Hedge and its focus.

Well...well..well, the veil drops and the thinking was right on zerohedge.

I think this says it all...

“I can’t be a 24-hour cheerleader for Hezbollah, Moscow, Tehran, Beijing, and Trump anymore. It’ s wrong. Period. I know it gets you views now, but it will kill your brand over the long run,” Lokey texted Ivandjiiski.“This isn’t a revolution. It’s a joke.”

Exactly what a few have been saying the whole time. At least now it is confirmed by the same people some believe are just telling the truth.

Good catch...