Power's seductive charm

Here is why people are seduced by psychopaths. Of course we can easily think of this as vulnerable individuals being manipulated in love relationships but it goes much further -- into the political control of the masses:

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Bernays said that most people's minds are molded, the beliefs shaped, by forces beyond their recognition. When he wrote "Propaganda" (and started public relations and spin) there was only a limited ability to employ science to this control mechanism.Today his insights are still true, but the technology to get people to do whatever the elite want them to do is light-years ahead of what existed then.