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Originally posted by Ghost375
reply to post by MichaelPMaccabee
to you: A few hundred people will see this thread max. And many are people they are mocking.
Dont bother. I tried to point out how smart this marketing strategy was to people when a made a thread about it a week ago. People are too caught on the "oooohhhhh, theyre taunting us" mindset to realize what these people did here.
Originally posted by MichaelPMaccabee
Originally posted by Ghost375
reply to post by MichaelPMaccabee
to you: A few hundred people will see this thread max. And many are people they are mocking.
So what? I saw it here first, and now I've posted it to my facebook and twitter.
A few hundred more people will see the information, and if even one person reposts it, then that is a few hundred more people. That is how this stuff spreads.
New standard? No, not whatsoever.
Originally posted by jammer2012
Wow,really?So a few people on here actually think this is some new standard in advertising?You really consider this intelligent?To me it sets a new low of celebrity arrogance.We may be talking about it,but not because we are all concerned with any water-storage.The reason we are all talking about it is because the ad is so unbelievably condescending.You really think this ad shows any heart felt concern for the plight of people who do not have clean drinking water?
The campaign itself was a reboot of the traditional public service announcement, designed from the start to take advantage of new media, niche audiences, and the reinforcing loops of distribution that are challenging the hegemony of the one-to-many model of television messaging.
Potty humor seems like a no-brainer for a web video campaign, but not necessarily for a nonprofit. “We’ve been 11experimenting for two years now on how to get people to care--literally give a #,” Damon told me. “Statistics like 'every 20 seconds a child dies from a preventable water-borne illness’ are shocking and true. But people aren’t shocked by statistics. And they don’t want to share them with their friends.” But the team has had good luck with humor in the past. Last Christmas, "Damon Claus for a Cause" got over a million views and gave the team confidence. And for the last two years, McCamon has been tapping popular, and sweetly funny YouTube talent, like Craig Benzine’s WheezyWaiter (Benzine was a waiter and he has asthma) and the Vlog Brothers--Hank and John Green--and bringing them to tour Water.org projects in India and Haiti
...
For Water.org, the risk has paid off. The day of the launch, traffic to Water.org doubled from its previous all-time high. “The ‘press conference’ video is just about one million views on YouTube,” McCamon says. “The other YouTube creators and PSAs added another 1.6 million views and 250,000 visitors to the campaign website.” For the organization, the engagement was meaningful. “Over 90,000 visitors took some sort of action--watching the press conference, signed up as a supporter, subscribed to our YouTube channel, made a gift or sought more information from our main site.” Though the team is still crunching the numbers, it currently appears to be a healthy 35% conversion rate.
McCamon is happiest about their automated social-media posting mechanism, which lets supporters “donate” their tweets or Facebook statuses to Water.org for occasional updates. (It’s software that Water.org developed and has just made open source.) “We’ve had around 8,250 people “support the strike,” which enabled us to post content on their social media channels. By adding some 22,000 visitors via the donated tweets and multiplying that by the additional posts, McCamon estimates that the aggregate social reach of those posts may exceed 16 million people.
Its smart marketing because it is getting people to talk about it. It really is that simple.
Originally posted by jammer2012
reply to post by captaintyinknots
What I don't get is how you can refer to this as "smart marketing".You say clever,I say condescending.And any thinking person would consider how they are coming across as "taunting".Do you really think that the appeoach they took has people saying "Wow,that is such smart marketing,I'm going to stop using the toilet and start donating to poor people with unsanitary water conditions"?That was not my response to the ad at all,and clearly,judging by most posts,I am not alone.Seems to me that maybe you are the one who "doesn't get it" lol.
That you dont like it doesnt change the fact. These things are about AWARENESS. Even if you all are bad mouthing it, you are still AWARE of the campaign.
Originally posted by Signals
reply to post by captaintyinknots
So...there's no such thing as bad publicity?