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Google X Head on Moonshots: 10X Is Easier Than 10 Percent

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posted on Feb, 17 2013 @ 11:07 PM
its an interesting idea, that 10 times improvements are easier to achieve than incremental 10% improvements.

i think the idea that if we approach the same problems from the same direction we can achieve modest improvements, but if we decide we want to change the para-dime we need some out of the box thinking,

and according to google we should encourage the thinking that puts people on the moon, in bold and exciting ways,

But when you aim for a 10x gain, you lean instead on bravery and creativity — the kind that, literally and metaphorically, can put a man on the moon. You’ve all heard the story before: Without a clear path to success when we started, we accomplished in less than a decade a dream several generations in the making. We chose to go to the moon, John F. Kennedy said, not because it was easy … but because it was hard. Suddenly everyone from schoolchildren to the largest institutions were rallying behind the mission. Kennedy understood that the size of the challenge actually motivates people: that bigger challenges create passion.

when most people think of innovation they usually see a monumental task, one that looks like a mountain to assail, or an imposable task. But what happens when you dont know what you are trying to do is considered "impossable" or monumental?

That’s what 10x does that 10 percent could never do. 10x can light a fire in hearts, and it’s hard not to get excited and think that other, seemingly impossible things might also be possible.

brand new ideas bring brand new challenges, and new approaches, but this is often considered "hard"
but out of hard challenges come "inspiration" and "passion"

Moonshot thinking starts with picking a big problem: something huge, long existing, or on a global scale. Next it involves articulating a radical solution — one that would actually solve the problem if it existed: a product or service that sounds like it’s directly out of a sci-fi story. Finally there needs to be some kind of concrete evidence that the proposed solution is not quite as crazy as it at first seems; something that justifies at least a close look at whether such a solution could be brought into being if enough creativity, passion, and persistence were brought to bear on it. This evidence could be some breakthrough in science, technology, or engineering that could actually make the solution possible within the next decade or so.

every day people world wide come up with amazing new ideas, ideas that if shared would be moon shots,
these ideas are often discarded "that would take too much money or is too complex to achieve"
is the thinking, but imagine handing that idea to others who are passionate enough to see the objective completed?

When I talk to people about it, everyone thinks moonshot thinking isn’t for them. We relegate the big thinking to someone else or some other organization instead, playing a weird kind of “not it” game. The small companies and startups think moonshots are a big-company thing because it takes a ton of money and resources, which they don’t have. The big companies think it’s a small-company behavior because it takes a ton of risk tolerance, which they think they can’t afford. Government organizations are under pressure to show immediate results on pressing, “popular” problems, so the longer term visions are hard to justify funding. And while academics love expansive, long-term thinking, their job is to publish the ideas and spread them, but not to do the system building itself. They can describe moonshots, but they don’t think it’s their job to take them on.

so if everyone else thinks "its someone else's job to take on these moon shots, the ideas get shelved or discarded,

i think if there was a submitter system, where everyday people can post "their own moonshots" before they forget them, and each idea was graded and sorted, some of these ideas would become future moonshots.

if a submitters idea was used they would be compensated for sharing,

ideas come from the darnedest places and from people of all sorts,

lets give them an incentive to help us go shooting for the moon.

after all some of us dont know the meaning of imposable,

and crowd sourcing moon shots might just be............. a moon shot, one that would enable others.

think big, you might just be crazy enough to succeed.

These moonshots aren’t just for the few experts in some moonshot inner circle. All of us can come up with solutions for society’s most intractable issues. We can train ourselves to make moonshot thinking not an occasional thing but a habit of mind. No one really knew how to build an airplane when they decided to build the first airplane — but they kept going and achieved it. We can ask the same hard, slightly crazy questions of our own and declare our own moonshots as individuals and as groups.

But we need to do more to encourage “moonshots in-progress.” We’re great at celebrating innovation when it’s already done, when the results are tallied, and when the benefits are obvious. Moonshots, however, don’t show results immediately: They take enormous persistence and willingness to take substantial risks over long periods of time.

So we should make sure those who have been brave enough to enter this kind of race have us there beside them … Celebrating the audacity itself, regardless of whether they ultimately succeed.

i for one like to take on the seemingly imposable problems,
and think 10% is to slow,

so lets all go for those moon shots


posted on Feb, 17 2013 @ 11:18 PM
We live in a different world today nothing gets done unless there is money to be made.
Even the smallest challenges won`t be achieved or even taken on unless there is enough money in it.
Setting lofty challenges and then working hard to met the challenge just for the sake of pride can`t be done today because everything is about money.

posted on Feb, 18 2013 @ 12:49 AM

Originally posted by Tardacus
We live in a different world today nothing gets done unless there is money to be made.
Even the smallest challenges won`t be achieved or even taken on unless there is enough money in it.
Setting lofty challenges and then working hard to met the challenge just for the sake of pride can`t be done today because everything is about money.

what you have stated is the "problem" without a simple way to forward ideas, people wont bother,
moonshots are very challenging, and the money motive is not enough in most cases for someone to take a shot,

the "mechanism" of getting those ideas into the hands of the people that can calculate their value,
is the "bottleneck" in the system.

so if there was a reputable company, that you could "send your challenge solutions" too,
who would then give you credit and money if the idea can "progress the moonshot to an attempt"

this would give an incentive to people without money or connections to submit ideas that would otherwise would not be proposed.

solution is a server and prize system that gives back to people who submit ideas.


posted on Feb, 20 2013 @ 04:14 PM
here is a vid i found on the subject of moonshots



posted on Feb, 20 2013 @ 04:17 PM
Is Moonshot the new "streets ahead" , "outside the box" etc... pretentious hipster terminology?

Just so I clear this up now so i'm not under the impression thinking Google is trying to nuke the moon [as hilarious as that would be].
edit on 20-2-2013 by Tuttle because: (no reason given)

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