Japanese Company Develops Albino Yolk Eggs

A Japanese company has just started mass marketing Eggs with whiter yolks.
I have to admit, they look more appetizing than the regular eggs.

The Australian
IN their relentless search for the perfect sponge cake, Japanese food researchers have begun mass production of eggs with white yolks.

The albino yolks supposedly have the same flavour and culinary properties as yellow ones, but give chefs more flexibility. One of the most prized cakes in Japan is a white sponge eaten at the traditional tea ceremony; now, after years of blandness, it can be given a stronger taste.

Apparently, all they had to do was feed the chickens rice instead of corn.

That'd make sense that it hasn't been done before, birds will die if the rice isn't cooked so it's not a traditional feed.