posted on Nov, 4 2011 @ 12:28 PM
Originally posted by hapablab
That's unreal, seriously down to the last word.
Stand by for knowledge from a former television evening news producer (me): It's called a Press Release.
I have news for you that you probably already knew; only the pretty people get on air sitting behind the big desk. News anchors aren't journalists.
They may have been at one time, but once the News Director pulls out the chair for them, they cease being journalists and become talking heads whose
only job is to read what is on the teleprompter.
What goes on the teleprompter is the result of a collaboration between the producer and the director of the newscast, and the content falls into three
categories: Network feed, locally gathered news, and press releases. News gathered off of the network feed and locally generated stories should be
pretty self-explanatory; but as shown by the responses in the thread thus far, folks don't know much about press releases.
A press release is authorized and distributed by the subject of the story itself, a blatant self-promotion that is packaged up and faxed or emailed to
producers of newscasts all over the country. Basically it is an announcement of a special upcoming event with no real 'news value" at all, which is
generally used as filler when the show is running short. I can pretty much guarantee that the pieces collected by the O'Brien show came from the last
minute of the various newscasts after everything else they had scheduled to run had already played. The anchors were simply killing time until the end
This is also a nice example of creating the "news." The producers of the Conan O'Brien show are quite aware that press releases are generally run
"as is," with little to no change in the wording from station to station. Getting all of these various stations to say the same thing is child's
play for those who know how the system works. Once they do, VOILA! Conan gets 4 minutes of original, comedic programming - for free, and with minimum