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It is upsetting to think that the iconic product, meant for sensitive young scalps, contains formaldehyde. The chemical is released by the ingredients 1,4-dioxane, a suspected carcinogen, and quaternium-15. Quaternium-15 is a preservative common to many personal care products, yet it is a sensitizers that can cause contact dermatitis. Formaldehyde is a known carcinogen.
The success of the campaign to remove these ingredients offers a powerful lesson on standards. The baby shampoo formula used by Johnson & Johnson for bottles sold in Sweden, Denmark, the United Kingdom, Japan, Norway and South Africa was already free of these toxic ingredients.
But while consumers in these countries were offered the safer version of the product, Johnson & Johnson continued to sell baby shampoo with formaldehyde-releasing ingredients in Canada, the United States, Australia, China and Indonesia. Consumers in every country deserve protection from toxic chemicals.
The goal of campaigns like this is not to have two classes of cosmetics -- expensive, safe ones, and affordable, toxic ones. The goal is to get the toxins out of personal care products, period. We're glad that Johnson & Johnson is doing the right thing, and offering a safer version of their product to all consumers. The lesson of this victory is twofold: consumers have the power to demand safer products and win; but the campaigning can't stop when a better product is offered only to those who can afford it.