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Picture this: As your eyes alight for the first time on a skyscraper in a foreign cityscape, a disembodied voice whispers in your ear the phone number of a posh bar on the top floor.
The red carpet outside the Kodak Theater is reflected on the sunglasses of a woman watching in Hollywood, California. Cutting-edge technology which monitors and interprets what our eyes see has gone on show at an augmented reality conference in the French Alps, with scientists and engineers demonstrating how the technology can give someone digital feedback about what he or she is gazing at.