LOL... Just silly enough to drive you crazy - but I do like it as well.
I have a 5 yr old who not only sings this song (ALL DAY!)... but will pop up out of nowhere and shout "Boom-di-adda!" - scaring my wife...
neighbors... small animals (wild not domestic - i.e. - squirrels, chipmunks, birds, etc).
I think if you are going to market effectively you should make it memorable and fun. Looks like Discovery Channel has done that!
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