posted on Jul, 22 2008 @ 01:12 AM
first of all...this has NOTHING to do with people's need or addiction to coffee. it's consumerism and the social norm. in american, i vouch for,
it's a social and habitual construct to congregate at starbucks more than the need for coffee. it's the common denominator [ground] for people to
meet, hang, chill, or convenient way to get their fix.
their consumers are idiots to plea to keep their favorite store open, though. are they THAT lazy to go one extra mile out of their way [if they so
deem it necessary], but starbucks was idiotic to over-saturate the market when they were opening stores across the street from each other [see Lewis
Black for his take on that]. now that the economy is not as ripe as before, starbucks is actually feeling the pinch, and are, for once, rationally
thinking about how many stores they REALLY need for a city to be satisfied.
starbucks is a brand name just like anything else. it's the name that sells...not the quality of coffee, which for most avid coffee drinkers barely
equivocates to a tolerable taste.
the era of starbucks is over...because the average person has less to spend on overpriced coffee drinks every day, and they are waking up to that
fact. starbucks may have awakened and rebirthed the average person in america to coffee, but their clients are growing up and realizing that they do
not need them and that there is exponentially better coffee elsewhere.
the REAL coffee drinkers are turning to local and independent brewers who actually serve coffee worthy of the name, or they make their own blends at
home, preserving personal taste and cost.
starbucks is a social fad, that will hopefully mature to quality and not image, or they deserve to die.
go support a local coffee shop that earns your praise from the quality of its product, not the status that comes with it.
*edited for completion of thought.
[edit on 22-7-2008 by banyan]