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LOS ANGELES — CKE Restaurants Inc. (CKR), the parent company of the Carl's Jr. and Hardee's fast food chains, want a federal court to order rival Jack In The Box Inc. to stop suggesting that CKE uses cow anus to make its Angus beef hamburgers.
CKE sued Jack In The Box in U.S. District Court Friday over two TV ads, including one in which executives laugh hysterically at the word "Angus" and another where the chain's mascot, Jack — a man with the round clown head and pointy nose — is asked to point to a diagram of a cow and show where Angus meat comes from.
"I'd rather not," Jack replies.