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Riding on the tails of its successful Planet Earth series, Discovery Communications will launch a 24-hour channel devoted entirely to eco-friendly living.
The Silver Spring-based company says it will replace the Discovery Home channel with a channel devoted to ecologically responsible travel and living.
Discovery Launching Green Channel
Discovery is also committing to making its own Silver Spring, MD headquarters "green" by turning the building carbon-neutral, hosting a conference to showcase eco-innovations and starting an advisory board of scientists and researchers to support the program.
The earth-focused network will be headed by Eileen O'Neill, former General Manager of the Discovery Health Channel. Programming topics will likely include eco-design, organic food and "green" architecture. The company plans to partner with environmental groups, such as The Nature Conservancy and Treehugger.com to produce some of its earth-focused programs.