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A series of films by BAFTA-winning producer Adam Curtis that tells the story of the rise of today's narrow idea of freedom. It will show how a simplistic model of human beings as self-seeking, almost robotic, creatures led to today's idea of freedom. This model was derived from ideas and techniques developed by nuclear strategists during the Cold War. It was then taken up by genetic biologists, anthropologists, radical psychiatrists and free market economists, until it became a new system of invisible control.