Cycling: "Cycling: SRAM acquires Truvativ"

The circle is complete, SRAM will now be able to offer OEMs full groupsets from its range of in-house and acquired brands.
SRAM Corporation and Truvativ have signed a definitive agreement to purchase Truvativ. The transaction is expected to close by mid October.

Stan Day, the President of SRAM said: "Truvativ is a great company with a remarkable track record of growth and innovation. Cranksets and bottom brackets complete SRAM's drivetrain product line."