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On October 10, 2006, an Islamic website posted a message alerting Muslims to what it claims is a new insult to Islam. According to the message, the cube-shaped building which is being constructed in New York City, on Fifth Avenue between 58th and 59th Streets in midtown Manhattan, is clearly meant to provoke Muslims.
The fact that the building resembles the Ka'ba (see picture below), is called "Apple Mecca," is intended to be open 24 hours a day like the Ka'ba, and moreover, contains bars selling alcoholic beverages, constitutes a blatant insult to Islam. The message urges Muslims to spread this alert, in hope that "Muslims will be able to stop the project."