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Quote from Sony: Books have been the orphan in the digital world. Music has the iPod. Video has YouTube. Books have, well, Amazon.com, where you can buy them printed on paper.
Of course, there are electronic books available for download at Amazon and elsewhere, but they haven't really caught on.
Sony Corp. however is now tackling part of the problem with the U.S. launch of the first e-book reader that imitates the look of paper by using innovative screen technology.
Is this the iPod for books? Not quite. But it is a step forward.
The Sony Reader is a handsome affair the size of a paperback book, but only a third of an inch thick. It went on sale this week for $350 (£190) on Sony's Web site, and is available in Borders stores in October.