Since when did kids need energy? My six year old boy is on the go dawn to dusk, and I wouldn't have it any other way.
In the last few days, I've been hearing a lot about KickStart Spark (TM), an energy drink marketed to children 4 yrs and up. Amongst other things,
it contains 60 mg. of caffeine per serving!
How can this be good for children? Thats like, two sodas worth. The company, Advocare of Carrollton, Texas, is scrambling to justify their product.
Critics are questioning the wisdom of having that concentration of caffeine in a children's beverage.
I think its just plain nuts. But then, that's just me.
Energy Drinks for Kids?
By MARC LALLANILLA, ABC News
Sept. 26, 2005 — There's nothing new in marketing products to children, even products intended for adults. But doctors are concerned that a new
sports drink containing caffeine and other substances, marketed to children as young as 4 years old, may have gone too far.
Spark, a product aimed at adults and teens manufactured by Advocare of Carrollton, Texas, contains 120 milligrams of caffeine — roughly the same
amount as a cup of coffee — as well as 200 mg of taurine and 50 mg of gamma-aminobutyric acid, a compound with stimulant properties.
These ingredients are usually found in energy drinks and sports beverages intended for elite athletes.
KickStart Spark, a related product specifically marketed for children 4 years and older, contains even more gamma-aminobutyric acid (100 mg), 200
mg of taurine and 60 mg of caffeine.
Are taurine, which maybe someone can explain the properties of, and gamma-aminobutyric acid, which is like a stimulant, pseudo child steroids?
[edit on 1-10-2005 by Icarus Rising]