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The new chairman of the board controls the money so he controls the future—not just of LIV but the entire sport
The man at the top is not Monahan. Or Rory McIlroy or Tiger Woods. Or the the lords of the Seminole grill room, Jimmy Dunne and Ed Herlihy, who brokered the truce with LIV through their roles as PGA Tour board members.
No, Norman was referring to the new boss of all of them, His Excellency Yasir Al-Rumayyan. H.E., as he is referred to around LIV, is the governor of the Saudi Public Investment Fund, which can alter economies and disrupt industries with its $650 billion war chest. He is also the chairman of the board of Aramco, the state oil company, making H.E. easily the most powerful person in the world who is not a head of state. His newest title is chairman of the board of the new PIF-Tour entity
Then Al-Rumayyan organized a group call. To that point in the process, he had been a low-key, reserved presence when dealing with his LIV subordinates. About 30 people were on the call, including a handful of Public Investment Fund employees and LIV consultants Andrew McKenna and Ari Fleischer, who had served as George W. Bush’s press secretary.