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originally posted by: JAGStorm
www.forbes.com...
But what has garnered the most attention in the 24 hours since journalists removed their VR headsets, is a complex new subscription model. BMW has dabbled with charging subscriptions for features before. But in the case of asking drivers to stump up $80 a year for Apple CarPlay (which is installed for free on their phone, don’t forget), the business model quickly performed a U-turn after customers complained.
This is just wrong, but I guess it goes along with the you will never truly “own” anything that’s coming.
So this silly subscription is for things like heated seats, light element, other tech features. Even after you pay off your car you’ll still have to pay the monthly subscription. This story is for BMW but many other brands are looking at it. We can also thank John Deere. They possibly started this trend.
I know heated seats are a luxury, but I don’t think I would be ok paying monthly for them! This is so wrong!
originally posted by: DontTreadOnMe
a reply to: interupt42
Like the trend in cars and homes.
In cars, there is no more CD players that I have seen.
You stream [rent] Sirius.
And in homes, there is a trend away from CDs and DVDs to streaming.
They say you own an album or a movie, but there is no physical item to own.