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But what has garnered the most attention in the 24 hours since journalists removed their VR headsets, is a complex new subscription model. BMW has dabbled with charging subscriptions for features before. But in the case of asking drivers to stump up $80 a year for Apple CarPlay (which is installed for free on their phone, don’t forget), the business model quickly performed a U-turn after customers complained.
originally posted by: Mantiss2021
a reply to: JAGStorm
Anywhere a dollar can be made must be exploited. Whatever, and to the greatest degree, the "market" (that's schulbs like you and me!) can, and will, bear.
After all, we're not commie socialists, wanting "all that free stuff", right?
originally posted by: lordcomac
Not like any of them would keep a car long enough to pay it off, those kinds of cars are junk in five years anyway
originally posted by: ThatDamnDuckAgain
But the heated seats, they must be joking! I will ask my BMW contact person that on Monday, what is up to this. Will report back.