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The restaurant has achieved popularity which has led to celebration by some when brought to new locations, and the opening of a new restaurant often becomes an event. When one opened in Scottsdale, Arizona, there was a four-hour wait for food, and news helicopters whirled above the parking lot.[69]
The chain's image has also made it popular in some unusual ways. For example, In-N-Out is still considered acceptable in some areas with strong opposition to corporate food restaurants, such as McDonald's. Anyone with a business interest in San Francisco's Fisherman's Wharf district said they opposed every other fast-food chain except In-N-Out because they wanted to maintain the flavor of family-owned, decades-old businesses in the area, with one saying locals would ordinarily "be up in arms about a fast-food operation coming to Fisherman's Wharf", but "this is different".[12] California native and Colorado Rockies player Jason Giambi would often visit In-N-Out Burger when on the West Coast with his former team, the New York Yankees. He said he tried to open an In-N-Out Burger restaurant in New York, but was unsuccessful.[70]
The chain also has fans in a number of renowned chefs including Gordon Ramsay, Thomas Keller, Julia Child, Anthony Bourdain, Ina Garten, and Mario Batali.[19] Famous London chef/restaurateur Ramsay ate In-N-Out for the first time when taping Hell's Kitchen in Los Angeles, and it soon became one of his favorite spots for take-out.[71] Ramsay was quoted, saying about the experience: "In-N-Out burgers were extraordinary. I was so bad, I sat in the restaurant, had my double cheeseburger then minutes later I drove back round and got the same thing again to take away."[71] Thomas Keller, a fan of In-N-Out, celebrated with In-N-Out burgers at the anniversary party of his restaurant, The French Laundry.[72] Keller also plans on opening his own burger restaurant inspired by his Los Angeles experience of In-N-Out.[73] Julia Child, one of the first celebrities to champion the chain, admitted to knowing every location of the restaurant between Santa Barbara and San Francisco.[74] Child also had the burgers delivered to her during a hospital stay.[72] Anthony Bourdain reportedly said that In-N-Out was his favorite fast food meal;[72] later naming the restaurant as "the best restaurant in Los Angeles".[75][76] Ina Garten at an interview at Today show divulges "I have to say, I don't eat fast food at all, with one exception. When we're in California doing book tours, we always have to go to In-N-Out Burger. It's so good and I know it was Julia Child's favorite too, so it's okay." [77]
In-N-Out was one of the very few restaurant chains given a positive mention in the book Fast Food Nation. The book commended the chain for using natural and fresh ingredients and for looking after the interests of employees regarding pay and benefits.[78] An In-N-Out food truck catered Vanity Fair's 2012 Academy Awards after party.[79]
I absolutely LOATHE California! I can't stand one second of being there! I don't like the people, the culture or anything about the place! I don't even like the weather! And screw their beaches!!
originally posted by: KKLOCO
I held you in high regards when it came to cuisine, FCD. Your stock just dropped a bit.