posted on Jun, 14 2005 @ 05:52 PM
Sorry to be so quick in my reply.
I have registered a number of logos and marks through a Patent Attorney firm, they are protected in markets of interest, only a couple in the US.
Line drawings and detailed scale diagrams and verbal physical descriptions and an account of product/category/market and trading history, and proof of
uniqueness, and in one case an exception report on someone who had 'borrowed' a part of an image and a word for an unrelated business (not by
accident).
The commercial value of brand image becomes worth preserving when it has a strong franchise and a value in goodwill - not often from inception - so
it's a high cost of a business start-up.
My general disposition is that lawyers like to fee-build and get paid on attendances rather than results (with apologies to BoutTime and others).
Finding exceptions to that rule is key to avoiding frustration... they do exist. Or make some friends who are lawyers who will do work at near pro
bono as contra for something you offer, LOL.