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Goodbye Aunt Jemima

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+5 more 
posted on Jun, 17 2020 @ 09:18 AM
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Looks like the Aunt Jemima brand image is about to be deep-sixed by PepsiCo...the Brand's owner.
The brand is under threat of boycott for being based upon a 130 yr. old racial stereotype.





The logo of the more than 130-year-old brand features an African American woman named after a character from 19th century minstrel shows. The offensive caricature is rooted in a stereotype of a friendly black woman working as a servant or a nanny for a white family.

The brand has faced social media backlash and calls for a boycott in recent days, amid widespread protests over racism in the United States after the death of George Floyd, a black man, in police custody in Minneapolis.


www.reuters.com...

Clearly, the criticism against the successful brand's origins is true and, in spite of decades of re-branding Aunt Jemima's iconic imagery, the brand will now ultimately lose it's equity and sales as it removes Aunt Jemima imagery from it's packaging.
I'm not clear if the name 'Aunt Jemima' will also be removed...but, if not, calls for a name change will be next.

I liked the syrup and pancakes as a kid...but, I can't say I disagree with criticism that the product built it success while using a racial stereotype.
PepsiCo will now destroy the successful brand, losing market share and putting workers out of work to punish the brand for it's racist past...as it bends to political correctness.

I'll miss the iconic brand...because it's been a part of people's breakfasts for so many generations.
I'm sure, even without the character...the stuff will taste the same...but it will lose much of it's accrued brand equity.


'Uncle Ben' better start looking for the door.


edit on 17-6-2020 by IAMTAT because: (no reason given)



posted on Jun, 17 2020 @ 09:21 AM
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The only stereotype I associate it with is awesome cooking.

Pretty much everything has something wrong in its history. I guess we'll just have to destroy the world and start over.

Where's Dr. Evil when ya need him?



posted on Jun, 17 2020 @ 09:23 AM
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I like Aunt Jemima and Log Cabin if I can't get the real stuff. But Pepsi bending over to these mouthy turds flat out ensures I prioritize shelling out for local maple syrup entirely.

If they tell 'em to shove off, they have a good chance of staying put and making a profit. Bowing down just pisses folks like me off enough to say F it, buying exclusively local syrups now. THAT'S what will sink the brand -- our pushback.



posted on Jun, 17 2020 @ 09:26 AM
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People so resistant to change.

Nothing should change ever!!!!!!


+6 more 
posted on Jun, 17 2020 @ 09:27 AM
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This is what you get with Fatherless homes and allowing the lowest denominator of people to force their way of beta groupthink.


+1 more 
posted on Jun, 17 2020 @ 09:29 AM
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a reply to: IAMTAT

The whole idea of Multinationals using wholesome images to sell their poison is way past it's expiration date as far as I am concerned.

They should put the "grim reaper" on the front of all of their products because that would represent the corporation perfectly.


+2 more 
posted on Jun, 17 2020 @ 09:29 AM
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a reply to: IAMTAT

Ultimately, it is their brand, their business, and none of ours.

It'll be up to the consumer to decide their fate.

Now if they start changing the name of my favorite cereals, Slave-O's or Looties, then I'm going to get pissed!


+5 more 
posted on Jun, 17 2020 @ 09:31 AM
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a reply to: IAMTAT

Maybe Aunt Jemina can hangout with the kneeling Native American woman, and discuss other employment opportunities.




posted on Jun, 17 2020 @ 09:32 AM
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You'd think Pepsi would stop poisioning people with their fructose, and other GMO snip.

But nope.

Virtual signal and kill your brand.

That'll fix everything.
edit on 17-6-2020 by neo96 because: (no reason given)



posted on Jun, 17 2020 @ 09:32 AM
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a reply to: shawmanfromny

If you put her knees where the butter is, it looks like she's topless.

Just sayin'.

Urban legend and all.



posted on Jun, 17 2020 @ 09:33 AM
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Aunt Jemima was my favorite Aunt growing up.



posted on Jun, 17 2020 @ 09:35 AM
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a reply to: IAMTAT

Honestly, that stuff is dog ****. The first two ingredients are high fructose corn syrup and corn syrup. It's not even real syrup.

Call up those hosers living in America's Hat, they make good syrup, poutine and a fantastic take on a Bloody Mary.



posted on Jun, 17 2020 @ 09:36 AM
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I dont understand why one would put brown corn syrup on there pancakes to begin with


There will always be something to be offended about id rather people waste there time on gross syrup

With any luck next time it will be another item that we will be better off without


+2 more 
posted on Jun, 17 2020 @ 09:39 AM
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originally posted by: shawmanfromny
Maybe Aunt Jemina can hangout with the kneeling Native American woman, and discuss other employment opportunities.


Kneeling native?

She's been evicted from the property on the new logo, just like in real life...




posted on Jun, 17 2020 @ 09:39 AM
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originally posted by: Granby
People so resistant to change.

Nothing should change ever!!!!!!


People so resistant to just growing up and ignoring # you don't like.


+4 more 
posted on Jun, 17 2020 @ 09:39 AM
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originally posted by: shawmanfromny
a reply to: IAMTAT

Maybe Aunt Jemina can hangout with the kneeling Native American woman, and discuss other employment opportunities.



Isn't that Liz Warren?



posted on Jun, 17 2020 @ 09:40 AM
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The brand has faced social media backlash and calls for a boycott in recent days, amid widespread protests over racism in the United States after the death of George Floyd, a black man, in police custody in Minneapolis.

-OP Source


What better way to honor the life of George Floyd...than to kill Aunt Jemima.



posted on Jun, 17 2020 @ 09:40 AM
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We have a bottle in the pantry. Unopened as we brought it up here when we moved from Connecticut.

In vermont the local maple syrup is the bees knees.

I think I'm going to advise my parents to put it in a box and store it..it may become a collectable like Billy Beer..



Imagine 25 years from now it's worth a thousand bucks to some old bigot looking to flesh out his collection.



Respectfully,
~meathead



posted on Jun, 17 2020 @ 09:42 AM
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Mrs. Butterworth’s first name Joy btw, was reimaged decades ago and currently uses the red apron as the logo rather than you reimaged face.


But for corn syrup maple syrup substitute, I always used Golden Griddle because is used to be real...long, long ago.
edit on 17-6-2020 by Ahabstar because: (no reason given)



posted on Jun, 17 2020 @ 09:43 AM
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a reply to: IAMTAT

I have to say that it is probably long overdue. It seems totally reasonable.



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