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As of August 2019, Yippy's main page states their searches are powered by IBM Watson, asserting it is "the right search" (italics theirs) that "delivers fair search results based on balanced algorithms."
In August 2019, Yippy CEO Rich Granville announced a "Digital Soldiers Conference" for the following month in Atlanta. The stated purpose was to prepare "patriotic social media warriors" for a coming "digital civil war." The announcement for the event prominently displayed a Q spelled in stars on the blue field of an American flag, and Granville had numerous references to the far-right conspiracy theory QAnon on his Twitter account. Granville denied the Q flag was a QAnon reference, although he acknowledged espousing QAnon views and doubted it is a conspiracy theory. Granville described Yippy as an "intelligence enterprise" with high-level connections to the Trump White House, telling a reporter, "You don’t know who you’re #ing with."