**BREAKING Victoria's Secret: Top executive quits after lingerie company hires first openly transgen

Victoria's Secret chief marketing officer has quit just days after the lingerie company hired its first openly transgender model.

Valentina Sampaio, from Brazil, has signed a contract with the US fashion brand in a move by the retailer to modernise its image.

Sampaio's hiring comes nearly a year after top executive Ed Razek apologised for implying trans women were off-brand.

Razek, who has now retired, sparked outrage last November when he said in a Vogue interview that the annual Victoria's Secret angels TV special should not include "transsexual" models because "the show is a fantasy".

Victoria's Secret: Top executive quits after lingerie company hires first openly transgender model Valentina Sampaio

Following on from myprevious thread yesterday, this has now occurred. The Chief Marketing Officer has quit. And it's not exactly surprising after his earlier comments...jeez...

a reply to: AnakinWayneII

They've been running the brand into the toilet for years and I'm sure he wouldn't have lasted long anyways.

Other companies are giving women exactly what they want with marketing campaigns they see themself in. Gone are the days when lingerie is marketed firstly to men. Good riddens.

Good for him, for actually standing up for what he believes.

I guess he wasn't comfortable with "victors" secrets....haha

a reply to: chiefsmom

He doesn't even have anything personal against trans people, he just doesn't think their brand should represent them, which is the stupidest 2019 marketing move imaginable.

So he isn't standing up for what he believes in, he's just trying to be exclusive with a brand that can not afford that, at all.

Imagine if Chik-Fil-A said their restaurant was really only for Christians, because that's who their brand was representing. And they only hired Christians. They would get railed because that's incredibly backwards in a world where there's room for a huge variety of people and it only affects you if you let it.

never mind

a reply to: Sillyolme


I was reading a business article on them earlier and most of the old execs are either out or on their way out as the company has lost touch with its customers. The instance in the Original Post and the Epstein thing are just icing on the cake for the new regime.

a reply to: Sillyolme

The real reason is that he's the CMO, and their marketing isn't working. They closed 50+ stores last year and lost a lot in sales.

Women aren't into bra campaigns created by men anymore when there are companies selling them better bras for the same price and using a wider range of models.

originally posted by: Atsbhct
a reply to: AnakinWayneII
Other companies are giving women exactly what they want with marketing campaigns they see themself in. Gone are the days when lingerie is marketed firstly to men. Good riddens.

To be unapologetically blunt, in terms of advertising, I honestly prefer the hot, fit Angels -- or any person male or female in ANY product category -- over the current "embrace obese women" campaigns. I'm not so deluded to think I'm anywhere close to VS Angel hot, but they're damn nice to look at. Tess Holliday and the like are NOT nice to look at.
That level of massively overweight being mollycoddled & put on a pedestal is patently gross, and openly encourages being unhealthy (a la "If that fat model made it, I don't need dietary self control and getting off my butt! Just a contract!") Kate Moss thin is out of style, that kind of thin is not coming back as something to aspire to. But if we can look up to physically fit people, that's leaps and bounds better than the land whales as inspirations.

I'm a size 12 myself (and aiming to get down to an 8) I started restructuring my diet and portion sizes, as well as getting off my ass more, when I was pushing a size 16 a few years ago my heaviest and said "F# this. The kids aren't babies anymore, the Mom Weight's going." Advertising did not spur that. Advertising didn't make me feel poorly about myself. Advertising does not make me fell better about myself. All advertising does for me is show the product and try to get me to buy it by attempting to appeal one way or the other (hot women sell products better, they figured this out decades ago)

I don't need other size 12 women in advertising to feel good about myself. Feeling good about yourself comes from yourself, not others. If you can't feel good about yourself without some model to bolster your self-esteem, then that like model is just a band-aid emotional fix that will wear off anyway. And then you're right back on the soapbox screaming for some other representative human body to attach your personal meaning to, to feel good.

People pin far too much self-esteem management responsibility on others today, and that's not a good thing.

originally posted by: Nyiah
Tess Holliday and the like are NOT nice to look at.

I had to look her up. No.

Maybe for grilling, but not for ogling.

a reply to: AugustusMasonicus

Yeah, I removed my post because it seemed not to follow the story in the OP.

I saw the model and she is beautiful so I do not see the problem.
The bras and panties are going to look just as good on her as any of their other models.

The fantasy they wish to maintain is just soft porn.

No one is removing that underwear.

originally posted by: AugustusMasonicus
a reply to: Sillyolme


I was reading a business article on them earlier and most of the old execs are either out or on their way out as the company has lost touch with its customers. The instance in the Original Post and the Epstein thing are just icing on the cake for the new regime.

It's not so much that they lost touch with customers, it has a lot more to do with high prices for crappy quality. There's department store brands out there (Bali, Olga, etc) that are constructed much more sturdily and with much higher quality materials than VS' stuff, for just as much and often LESS money than VS charges.

I know many former Victoria's Secret devouts who don't buy from them anymore. And it has everything to do with the overpriced products just not lasting.

a reply to: Nyiah


They did address quality in the article I read, it was another symptom of an overall lack of brand awareness.

a reply to: Nyiah

Well that's great for you, but it's just not the immediate future of bra advertising. The people selling the most bras are the ones showing all sizes of women wearing all kinds of bra sizes.

a reply to: Nyiah

ummm. the idea behind the beautiful frilly and delicate things that Victorias secret sells were never meant to be sturdy ma'am.
Playtex makes sturdy. Victorias Secret sells sex.

a reply to: AugustusMasonicus

I'm not sure about quality but they are fricken expencive.

originally posted by: Bluntone22
I'm not sure about quality but they are fricken expencive.

Yeah, they aren't cheap. They also aren't skanky enough for me.

PS I have bought victorias secret merchandise and its not cheap or poorly made.
I have a swimsuit from them that is in use for three summers already.

originally posted by: AugustusMasonicus

originally posted by: Nyiah
Tess Holliday and the like are NOT nice to look at.

I had to look her up. No.

Maybe for grilling, but not for ogling.

I'm sorry to have ruined your eyesight for the day so early in it.

She's only an inch taller than I am, and a size 22. I'm sorry folks, I thought I was fat in size 16 clothes, but a size 22 is just proportionally enormous for the height.

a reply to: AugustusMasonicus

I don't see any scandals at Frederick's of Hollywood...