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Although Donald Trump has an antagonistic relationship with The New York Times and CNN, the ‘Trump bump’ has been a business boon
Despite these tensions, The New York Times – like CNN – is far from failing. On the contrary, both outlets are enjoying booming subscription and viewer figures thanks to Trump’s presidency.
This trajectory has continued. “NYT has well surpassed initial expectations for subscriber growth […] following the ‘Trump bump’,” JP Morgan analyst Alexia Quadrani wrote to clients in April 2018. The New York Times Company’s share price outperformed those of Apple, Amazon and Facebook between Trump’s election in 2016 and the end of June 2018, soaring by 141 percent.
“When I talked to the [executive] editor of The New York Times [Dean Baquet], he told me with a smile on his face that Donald Trump has done at least one good thing – and that is that he has boosted the circulation of The New York Times,”
CNN has been a notable beneficiary of the rise of Trump. Despite the president’s incorrect statement in July 2017 that its ratings are “way down”, the cable news channel received more viewers in 2017 than in any other year since it was founded in 1980.
The network has maintained impressive ratings in 2018, with the third-highest second quarter viewing figures in 23 years (behind 2017 and 2003, the year of the Iraq War).
But it seems that Trump has also benefitted from CNN.
Trump believes that this power – and that of other mainstream media organisations – will work to give him the edge in his 2020 re-election battle.
Concluding his December 2017 interview with The New York Times, Trump said: “Another reason that I’m going to win another four years is because newspapers, television, all forms of media will tank if I’m not there because without me, their ratings are going down the tubes […] So they basically have to let me win.”
Trump’s symbiotic relationship with the US media may well help carry him to re-election
originally posted by: JAY1980
The only people that suffer from this is the public at large.
Trump gets the MSM rating bumps.
The MSM gets Trump attention.
Both of whome eat it up.
At our expense...
originally posted by: Lab4Us
Personally, I just wonder if we will EVER have straight news reporting again. You know, nothing but statements about what “actually” happened in any given event. I can’t think of any network that doesn’t add opinion to their supposedly “news” reporting. Even local news has started doing it, mimicking the opinion giving of their respective networks morning shows.
Objective journalism is dead...R.I.P.