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Celebrating its Hispanic Families, the “More Than a Car” program recognizes that Toyota drivers see their cars as members of their families and nothing says you’re family like your own family nickname. Drivers can personalize their vehicles with physical car name badges. The raised, 3D-printed badges gives fans the chance to formalize the love – and place in the family – for their vehicle. The “More Than a Car’ campaign, thanks its loyal customers for welcoming us into their families,” states Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc.