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The company is figuring out how to rank websites by the veracity of their content. The more truthful the page, the higher up it would appear in search results.
Google currently sorts search results based on criteria such as the number of links pointing at the website, the amount of time users spend on it, as well as the prominence of its social media profile.
The algorithm, named PageRank after Google co-founder Larry Page, is supposed to rank websites based on their reputation.