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An upcoming code change means Obama’s groundbreaking 2012 outreach on the site won’t happen again
Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material.
But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken.
Most of the Republican presidential hopefuls, meanwhile, will not get the chance to use the tool at all.
Facebook slams the door on political campaigns
Then in the spring of 2014, Facebook — responding to growing privacy concerns — cracked down on how much information third-party applications could gain
Then in the spring of 2014, Facebook — responding to growing privacy concerns — cracked down on how much information third-party applications could gain about those who installed the apps.
“We've heard from people that they're often surprised when a friend shares their information with an app,” wrote Facebook engineering manager Jeffrey Spehar in a blog post. “So we've updated Facebook Login so that each person decides what information they want to share about themselves, including their friend list.”
Today, when Facebook users choose to share their friend list with an app, only those friends who also use the app become visible, Facebook spokeswoman Tera Randall told Yahoo News.
The changes went into effect for new apps on April 30, and existing apps were given a year before the change applied to them. (In technical terms, what Facebook is doing is changing its Graph application programming interface, or API, as well as the terms of service for app developers.)
What this means in practice is that a group like Ready for Hillary, the grass-roots network of supporters for a Clinton presidential run, has been able to use targeted sharing over the past year. That means it has the Facebook friend lists of all the people who’ve installed Ready for Hillary’s app on the social network.
But when the API and terms-of-service changes become permanent for all apps, Ready for Hillary — as well as any campaign that has bought its voter information — won’t be able to keep up to date with its supporters’ most recent lists of friends, and will learn nothing about the Facebook friends of new supporters. Facebook’s change becomes permanent on April 30, 2015.
Most of the Republican presidential hopefuls, meanwhile, will not get the chance to use the tool at all.
originally posted by: six67seven
Republicans behind the times.... nothing new there.
But the following is surprising:
Then in the spring of 2014, Facebook — responding to growing privacy concerns — cracked down on how much information third-party applications could gain
Since when does FB care about privacy concerns..?
That's hilarious.
originally posted by: xuenchen
Apparently a Facebook app used by Obama supporters during the 2012 campaign is being scrapped.
I think some Republicans did too, but they must have been late.
Looks like somebody is nervous from the results of the elections Nov 4th that knocked off a whole bunch of Democrats.
The 2016 campaign is underway !!
An upcoming code change means Obama’s groundbreaking 2012 outreach on the site won’t happen again
Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material.
But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken.
Most of the Republican presidential hopefuls, meanwhile, will not get the chance to use the tool at all.
Facebook slams the door on political campaigns
Hmmm.