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As noted in an article about the K-Pop artist Psy making money from YouTube ads earlier this week, if a song becomes popular enough, any clip that uses the original music and earns ad revenue is either taken down immediately or split with the track’s owner. Artists make money whenever a cover version, fan-style lyric video, or live version is uploaded on the site and accrue views. As noted in the case of Psy, all of those thousands of additional videos helped him earn over $2 million from ads alone. Soon, all of those would be taken down, and artist revenue could drop.
Perhaps more important is the fact that many up-and-coming artists may have a harder time sharing their music and videos.
originally posted by: ArchPlayer
a reply to: jude11
I believe it is the beginning of tiering the internet. I said some time ago awhile back that when Universal acquired essentially the world's commercial music publishing catalog as a sole owner, it was only a matter of time before the industry began shutting artists out on the internet. And now it sadly has come to pass. Sure, reverbnation and soundcloud are out there but its too many hangups (like the user AI, the more popular commercial artists getting carte blanche in the paid subscription service, lack of support from SEO types that are use to a myspace format). Youtube is huge and supported across the board. They are not caring about the traffic or the money....its more control over what they want people to see and hear and what they want to dissappear. Somebody may not be able to create another network with the type of bandwidth youtube has acquired - its a BIG LOAD that no regular hosting site could deal with.
originally posted by: ArchPlayer
a reply to: JiggyPotamus
I think it is truly more than about money. When you get to the point of literally having billions of dollars at your disposal as chump change it stops being about money.
This is about controlling what people see and hear. This is also about vaulting and stopping the spread of existing visual materials that previously hold history. Do you know how much old Soul Train I watch a day on YouTube? Every morning is almost like a Saturday morning at 11am. Seeing classic concerts, interviews, obscure stuff is what the nerds like.
And all of that history of collected knowledge is about to collapse. This is almost as sad as what happened to Demonoid.
originally posted by: yuppa
I know why dont ATS get into the same stuff youtube has been doing for so long? the owners at the above network would make a killing if they did so and it took off.
originally posted by: JiggyPotamus
For some time now the music industry has been dominated by big industry. They only push certain types of music, and in that way control what the masses listen to. Indie labels have always been fighting an uphill battle, and the internet initially was a place to if not level the playing field, at least give the little guy a fighting chance. If traditional indie mediums are taken away then music as an art form will suffer.