(New York, November 20, 2007) FOR IMMEDIATE RELEASE - The Above Network, LLC creators of www.AboveTopSecret.com (ATS) - one of the top-10 highest trafficked discussion boards in the world, with more than 7 million monthly page-views, over 1.5 million monthly visitors and more than 120,000 registered members - has just launched two new aggressive programs for advertisers that enables a unique level of seamless integration into the fabric of a social content website. The "Ad Above" package and "WordAbove" ad unit deliver unprecedented "outward facing" advertising strategies within a social network styled environment.
The "Ad Above" package is a mix of integrated "advertorial" content that can contain rich media or interactive elements, combined with affinity content, banner wrappers, email marketing, participatory engagements, and site-wide text/graphic call outs. "This is a very unique advertising opportunity," says Bill Irvine, CEO, "that positions advertisers firmly as participants in social media, rather than bystanders at the top or side of the page. Additionally, it takes great advantage of our superior search engine optimization and places the advertisers participation as legacy content, ready for the all-important organic search traffic."
Taking advantage of the more than 3.6 million unique pieces of content on AboveTopSecret.com is the "WordAbove" ad unit. Using real-time contextual targeting technology, an ad is matched against content keywords selected by the advertiser and placed within the flow of discussions. Unlike similar "text link" approaches, this technology inserts a full-sized ad unit that can contain a range of creatives from dynamic text to rich media banners. Bill Irvine adds, "Like popular keyword targeted text-link ads, this technology takes that idea several steps further and delivers a richer experience in a non-intrusive way that just makes sense."
These two new advertising products from The Above Network, LLC provide marketers with new tools to become involved with advertising the wildly popular social content website, AboveTopSecret.com. Mark Allin, COO states, "These new products evolve us from a leading content community to a thought-leader in aggressive advertising strategies for social media sites. Our goal has always been to help advertisers participate in social media, now we've made it drop-dead easy."
For more information about ATS, please call their media contact and publicist, Justin Loeber at 212-260-7576; Media@MouthPublicRelations.com or visit www.MouthPublicRelations.com. For more details about advertising on AboveTopSecret.com, visit www.AboveTopSecret.com/mediakit.html
AboveTopSecret.com was originally created in 1997 by Simon Gray of Swindon, UK. Over the years it has evolved into one of the Internet's top-20 most-trafficked discussion boards (by Big-Boards.com) with a focus on provocative and highly engaging subjects such as conspiracy theory, extraterrestrials, UFO's, paranormal, and other speculative "alternative" topics. With 137,573 members creating 4,217,758 posts covering 340,541 intriguing topics in 156 different forums, you can say "the truth is in here".
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For more information on this topic, to schedule an interview, or for press inquiries about the other highly unique "Web 2.0" features of AboveTopSecret.com, contact any of the partners at business@abovetopsecret.net or through the online contact form.
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