New York, NY - March 15th, 2007 - AboveTopSecret.com (ATS), a very popular Web site community for "alternative topics," announced today the official launch of its "Social Networking" tools for site members. "This new feature is a long awaited aspect of our growing community," says Bill Irvine, Partner and Community Director, "and the members have really embraced it quickly".
Adding to an already long list of member features, the social networking component integrates seamlessly into the custom-built discussion board system at the core of AboveTopSecret.com. Clicking on a member's name next to one of their posts brings you to their new extended profile that contains a list of their recent contributions, their site activity, their personal likes and dislikes, their favorite websites, lists of their friends, and something completely different, lists of their "respected foes."
"Showing your foes is a completely new idea in the world of social networking," Bill explains. "Here on AboveTopSecret.com, we do things different, and it's not a bad thing to be someone's foe. We have a very adult-mindset and maintain strict decorum so that our members can freely engage each other on highly provocative topics. We need foes to disagree with us and challenge our thinking and keep our wits sharp."
After one week in live testing, over 430 members have refined their profiles, added their personal touch, and participated in running commentaries which are part of the extended profiles. "This also has been a huge boost to traffic," adds Mark Allin, Partner and Director of Business Development. "We've seen more visitors spend more time on the site looking at member profiles, and average page views have jumped from about six pages per visit, to just over eight."
The new tool is available to all members, at no extra charge, and adds to a growing list of unique features that make AboveTopSecret.com a remarkable experience in user generated content.
AboveTopSecret.com was originally created in 1997 by Simon Gray of Swindon, UK. Over the years it has evolved into one of the Internet's top-20 most-trafficked discussion boards (by Big-Boards.com) with a focus on provocative and highly engaging subjects such as conspiracy theory, extraterrestrials, UFO's, paranormal, and other speculative "alternative" topics. With 147,380 members creating 5,002,069 posts covering 385,760 intriguing topics in 157 different forums, you can say "the truth is in here".
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For more information on this topic, to schedule an interview, or for press inquiries about the other highly unique "Web 2.0" features of AboveTopSecret.com, contact any of the partners at business@abovetopsecret.net or through the online contact form.
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