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Twitch Plays Pokémon is a "social experiment" and channel on the video streaming website Twitch, consisting of a crowdsourced attempt to play Game Freak's and Nintendo's 1996 role-playing video game Pokémon Red, by parsing commands sent by users through the channel's chat room.
Developed by an anonymous Australian programmer and launched on 12 February 2014, the stream became unexpectedly popular, reaching an average concurrent viewership of over 80,000 viewers (with at least 10% participating). By 20 February, the stream had reached a total of over 19 million views overall, peaking at 120,000 concurrent viewers, and an estimated 658,000 users having participated. The experiment was met with attention by media outlets (and even staff members of the website itself) for its interactivity, its erratic and chaotic nature, the unique challenges faced by players due to the mechanics of its system, along with the community and memes that had been developed by participants.