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In part to circumvent the controversy surrounding GMOs, fruit and vegetable breeders at both universities and private companies have been turning to an alternative way of modifying the food we eat: a sophisticated approach known as marker-assisted breeding that marries traditional plant breeding with rapidly improving tools for isolating and examining alleles and other sequences of DNA that serve as “markers” for specific traits. Although these tools are not brand-new, they are becoming faster, cheaper and more useful all the time.
“The impact of genomics on plant breeding is almost beyond my comprehension,”says Shelley Jansky, a potato breeder who works for both the U.S. Department of Agriculture (USDA) and the University of Wisconsin–Madison.
The exciting thing about using traditional cross breeding techniques coupled with high-tech genetic markers is that the benefits are tailored to the consumer, producing plants with higher nutritional content (such as broccoli) or plants with better flavour as in the case mentioned where some hardy modern tomato varieties have been crossed with Heirloom tomatoes to create tomatoes high in geranial, which is what is important in giving the tomato a nice strong flavour.
boncho
reply to post by Lagrimas
The exciting thing about using traditional cross breeding techniques coupled with high-tech genetic markers is that the benefits are tailored to the consumer, producing plants with higher nutritional content (such as broccoli) or plants with better flavour as in the case mentioned where some hardy modern tomato varieties have been crossed with Heirloom tomatoes to create tomatoes high in geranial, which is what is important in giving the tomato a nice strong flavour.
This is an example of the power of persuasion from the free market. (No matter how controlled that market is.)
People want better stuff. And companies are realizing that is where the money is. You can charge much more for the same thing simply because it doesn't taste like wood pulp.
The original GMO push was to produce as much as possible.
Specialty brands are popping up now pushing organic, even thought the organic is not much better. If the focus changes to quality of product in organic lines though we may see some very good developments in AG.
Yes I think producers, are indeed turning their eye towards what the consumer wants, and attempting to make profitable produce that stand out from flavourless, nutritionless, mass produced rubbish.
ignorant_ape
reply to post by Lagrimas
so the alternative to GMO is GMO ???
bitsforbytes
That is good news. Still needs to be proofed with time. The old techniques are still the best for now, till this one proves itself to be better.
By the way, I have seen two beautiful parents make a not so beautiful child and the opposite also. Lets not haste to conclusions just yet.