posted on Feb, 2 2014 @ 09:40 PM
reply to post by WilsonWilson
You've already had Tata cars in the UK bite most people don't realize it because it wasn't under the Tata name plate.
The ill fated cityrover that went down with the test of the river ship was actually just a fully imported rebadged Tata Indica.
Actually Indica is far more successful than Nano.
Tata made mistakes with Indica too. Otherwise Indica would have been a very successful car today. The mistakes were:
1. Engine technology was seriously behind rest of the world - so cars were gas guzzlers until recently.
2. The car body is probably made for easy repairs rather than looking good. So the car appealed more to cabbies rather than individuals. And as it
happens, most people do not want to drive a car that is driven by cabbies. This was fixed only recently when Tata introduced better engines/bodywork
in a separate line of Indicas. However the problem is the brand has suffered and people do not want it anymore.
In my view, Tata needs to bring in new brands, not just new models. Tata needs brand new platforms.
Tata is more successful with SUV and small trucks, but the current economy does not allow to do well.