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According to the Southwestern New Hampshire District Fire Mutual Aid, this is a mass casualty incident.
Unconfirmed reports on Twitter and Facebook said that it is an air quality incident, and that nine patients are suffering from possible poisoning and respiratory issues. The fire aid told the Sentinel Source that customers were having difficulty breathing, and that the grocery store has been evacuated.
Cleanup on the frozen food aisle. Maybe a cooling system failed and started leaking Freon.
Good thing we have diligent ATS members (and media) to post this *breaking* nonstory disguised as a *breaking* story.