posted on Dec, 27 2013 @ 10:58 AM
In this information age, we are witnessing an alarming trend of cultural homogenisation. Values, interests, language, the whole gamut. New ideas can
spread around the globe in a matter of hours and become common knowledge. Never before has information moved so fast, and yet never before has the
status-quo been imposed with such zeal, to the point where we can speak about a common global culture.
There are many theories to explain this. One thing I've long wondered about is the effect of internet memes on this cultural shift. The concept of
viral, self-promoting, self-replicating ideas seems to fit the process of cultural homogenisation like a glove. Once merely associated with funny cat
pictures and Chuck Norris jokes, internet memes have since evolved into a major marketing tool. The success of viral campaigns did not escape
corporate notice, so this leads me to wonder if government has also picked up on the potential of this tool. Could it be used to enforce social
control? If so, then what form would it take?