These are some concepts that I've created for a whole medley of small-business logos and some fonts: snowboard startups, metal bands, security firms,
construction, non-profits, apparel, ice cream, designers, photographers, bakeries and even a book on murderers. None of them have been used, and
consequently, none of them will see the light of day.
However, despite their relative ubiquity and the annoyance of branding, I wished to detail some of the process that goes into some of this work.
Whether for mystical, scientific or purely aesthetic reasons, I build the elements of the word-mark on a gird based on phi proportions, in the hope
that it might help the end design and feel. I'm still unsure that this process offers anything to the finished concept, but it has become a habit. And
in the end, I find the grids to be quite beautiful in themselves, so I've added them in case someone gets a kick out of it.
Much of this is drawn by hand and reconstructed digitally. I had the lucky chance to study under the great Doyald Young before he passed. He's an
inspirational man so I've added a great video of him at the end in case anyone is interested in lettering and typography.
Excuse the rendering and artifacts. I didn't have time to compensate for all of the file types and cmyk/spot colors.
edit on 24-12-2013 by Aphorism because: (no reason given)
Awesome work! You have a really good eye and the ratio concept is really working.
I used to do a lot of logos and lettering when I worked in the offset printing trade before I wandered off to other things. I could never quite get
that clean feel your work has, very pleasing effect on the eye.
Thank you so much for sharing, I hope you go far with this talent!
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