posted on Dec, 13 2013 @ 08:52 PM
Well we could look at this from an advertising perspective and the conclusion would be that the candidate isn't that far off.
For instance, according to this source
, the emotional link isn't that far
off. An ad agency claims that "Women are looking for an emotional, tactile experience when they shop..." The article continues to claim that women
are surely different than men, and to get that message across, one must appeal to what is "right for their families".
That article ends on this note:
"When marketing to women, use loads of detail and emotional cues. For men, keep it simple, but show important design elements."
Furthering this claim, here is an interesting look at the effects of advertising in the realm of women vs. men.
Link:Do men and women view advertising differently?
Researchers from a 2011 study at the University of Minnesota found that, predictably, women were more attracted to nonsexual ads, while men viewed
sexual ads in a more positive light. Some researchers believe that this can be attributed to men's and women's differing attitudes on sex and
relationships. Men generally see sex as more casual or recreational, but women see it as related to their relationships
That notion alone speaks to the emotional attachment that women generally
While his message doesn't sit well, it isn't that far off; and I am not defending it at all.