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Researchers believe the negative words shown to people in the Emotional Stroop Task put them in a bad mood, but through repetition, the words lose their affective power
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This is something we've known for a while. It is also the base for the Scientologists auditing.
Emotional buttons stop working if pressed too often. What results is de-sensitation.
There can be positive and negative effects of that, depending upon your intent.
One can loose a fearful response to certain ideas, but at the same time, they lose the automatic repulsion to those ideas which keeps them from going near or doing those acts.
This is why it is sometimes considered that video games can be dangerous- a kid gets de-sensitized to the idea of shooting someone with a gun, through repeatedly doing so in a game..... so picking one up in real life and shooting it isn't such a big deal to them either.