It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
reply to post by jude11
Well it's probably the same reason why most women still take their husbands names in marriage.
The reality is that in the context of language women don't actually exist. Even the word woman can be traced to wifman which means wife of man.
In business female names are taken as less professional. Is that right? No, but it is the way people perceive language.
I'll give you an example: "Smith and Daughters" tool shop vs. "Smith and Sons" tool shop. See? Smith and Sons seems like a proper name where as the other seems weird. It wouldn't matter if the daughters were tool experts, the public still perceives the shop in a more negative fashion than Smith and Sons.
Most businesses that have the "Smith and Sons" type name are types of jobs/businesses associated with the male gender.
You won't see "Smith and Sons" daycare center or "Smith and Sons" bridal shop. You will however, see "Smith and Sons" jewelry shop because traditionally that has been a male line of business.
edit on 28-11-2013 by OrphanApology because: d
reply to post by jude11
Regardless of how PC the Western world pretends to be, accountants and law firms are still assumed male jobs.
That's why in many female owned businesses you see gender neutral labels that will cause most people's brains to assume the male gender. Women are the property of men in the context of language, so women it is necessary from a marketing standpoint to use gender neutral terms. It's not fair, but then again language is unfair. Women have absolutely no words associated only with them that are positive. Again, women are the property of man.
So for example, "Smith and Jones" law firm may very well have two female attorneys working there. The gender neutral name gave nothing away genitalia wise but the majority of people will read that and the first thing that will pop into their heads is two male attorneys with business suits.
Bias is what the whole field of marketing relies on. Business names are a form of marketing. Unfortunately people are bias as it is beat into all of our heads since birth that men rule everything. In the context of labels female names are a negative that seem unprofessional.edit on 28-11-2013 by OrphanApology because: f