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Facebook is working on new technology to track people's behavior on the site, including where and when your mouse cursor hovers, the Wall Street Journal reported Wednesday.
The WSJ spoke to Facebook's analytics chief Ken Rudin, who said that Facebook is working on a "massive increase" in the amount of data Facebook collects about users' behavior -- everything from mouse movement to when the Facebook app is open on your smartphone. All of this is in the name of targeted advertising and an improved user experience.
The researchers were able to identify who was dating whom with 60 percent accuracy, much better than the 2 percent accuracy they'd get from random guessing. High dispersion also seems to be correlated with longer relationships. The study found that couples were 50 percent more likely to break up in the next two months if the dispersion algorithm failed to guess that they were dating.
They found that the shape, or “dispersion,” of your friends network is the key. You might expect that a cluster of mutual friends indicates two people are in a relationship but the opposite is the case: You’re more likely to have cluster of mutual coworkers listing each other as friends than a couple.
Instead, when two people have widely dispersed clusters that are linked mostly via the couple, that is the main predictor of whether you’re in a relationship. Here’s what it looks like:
It's a big deal, in my opinion, when the site claims over 600 million active users per day and boasts 1.1 billion users per month.
Facebook Wants To Track Your Mouse Cursor
Violation of my privacy, as I see it, doesn't require a specific use I further object to...to be offended by it.
I think they'll discover a disproportionately large faction of their membership will spend a substantial bit of time looking at bewbs and cats.