Without commenting about my poor food choices, I would like to state that I am, ahem, a semi-frequent customer of the fast-food chain Burger King.
They have a new french fry product called Satisfries. The advertising states they have "40% less fat, 30% less calories, and big
That last claim, in my opinion, is quite the stretch but that's not the point.
From their website:
Here's the problem. Every single order I've placed with regular french fries has had 2-3 of these so-called satisfries in them. ALWAYS at the
bottom, almost as though they were placed inside the fry container before the "normal" fries were scooped up.
At first I was quite pleased with being able to sample the new fries without actually having to pay cold hard cash for these tasteless monstrosities.
Then as they continued to be placed in my orders I began to wonder.
Why every single time? Why always at the bottom like they were purposefully placed there?
Now, in full disclosure I worked at a Burger King when I was in college, and there is a divider in the fry warmer in which you can segregate these
fried products. Fries/Onion rings/Satisfries/etc... SO why are they always included???
I have no problem with free samples, so long as they are put forth as such, but this is simply behavior modification at the lowest level.
Imagine you have a product that you know is harmful, your customers know it's harmful, and it's obvious that if you changed it you'd lose business.
But you'll also eventually lose business as the health-conscious movement grows. What to do?
Force your customers to change their purchasing habits. Give them something else, for free. Play on their guilt for eating their "bad" fries, and
watch as the sheep swallow up what you give them as an alternative.
Some may question why I'd eat at a place where I worked and know the dirty secrets, but that's a testament to the general quality of their products.
(BK, please don't sue me!) However, from my strange experiences I began to wonder if there isn't something more going on here.
Think about it through the prism of public healthcare. Think about future profits and those in control.