(80-90%) of foods endorsed by top pro athletes & marketed to kids are junk food

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posted on Oct, 7 2013 @ 07:03 PM
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Most foods advertised on their own are mostly junk foods including "diet foods". It always made me laugh to see Mcdonalds as the proud sponsor of the Olympic Games, but now we can see just how out of control some these brands and marketers are getting.



LATimes



Of 512 brands endorsed by 100 top athletes, nearly a quarter of them (122) were for food and beverages – 44 different brands in 2010, the year studied by researchers from Yale, Stanford, Duke and Harvard universities. (Some brands appeared more than once on the list.)

Nearly 80% of the 49 food products were "energy-dense and nutrient-poor," and 93% of the 73 beverages got all of their calories from added sugar, according to the study, published Monday in the journal Pediatrics.





Sports beverages were the largest category of athlete endorsements, with 39, followed by soft drinks with 21 and fast food with 16, the researchers wrote. The products in tennis star Serena Williams' ads had the worst scores for nutrition. Manning had the most ads for food and beverages with 25, followed by baseball player Ryan Howard with 21. Howard, the researchers wrote, endorsed the fewest energy-dense, nutrient-poor products.



This one made me LOL


The American Beverage Assn., a trade group, issued a statement saying, “America's beverage companies have a longstanding commitment to responsible advertising and marketing practices, including not directing advertising to audiences comprised predominantly of children under 12.”


Then there's my personal favorite. HuffingtonPost

"No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”




posted on Oct, 7 2013 @ 07:06 PM
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Well, that's because 80-90 percent of all marketed food is junk.

There's just no money in being a spokesperson for a tomato.



posted on Oct, 7 2013 @ 07:16 PM
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CoherentlyConfused
There's just no money in being a spokesperson for a tomato.
But there sure in hell is a ton money available for being a spokesperson for Coke and Pepsi.



posted on Oct, 7 2013 @ 07:59 PM
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CoherentlyConfused
Well, that's because 80-90 percent of all marketed food is junk.

There's just no money in being a spokesperson for a tomato.


Not true. Shrek sold onions.

abcnews.go.com...



posted on Oct, 8 2013 @ 01:32 AM
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Jeeze are people just figuring this stuff out now?
Or maybe they forgot they knew?
We need a department of definitions....
seems the definitions of just about everything have changed radically l;ately......
Just cant keep up with em....somebody has to start writing them down......
Most processed food is JUNK. period.
no matter WHO says its good for you........



posted on Oct, 8 2013 @ 01:50 AM
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On McDoughnalds behalf:

They serve salads:

see!

Woman Suing McDoughnalds Over Rat Found In Salad
www.youtube.com/watch?v=lDklwXf-NBM
www.youtube.com...



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