posted on Sep, 20 2013 @ 02:25 PM
Well well well. The company whose marketing campaigns were once hailed as brilliant must have laid off their intelligent personnel, because in their
latest effort they have pulled a really bad act, to the point that a person has to wonder about the high level of stupidity and immaturity displayed
in their latest promotional offering for bottled vitamin water.
It seems that the promotion was designed to combine various random words from the English and French languages in the hope of producing "some
interesting combinations". (I don't know if there was a prize involved.) Who designed it? A kid in the eighth grade? In any case, whoever chose
the words without screening them first using even a dribble of common sense would have immediately deleted certain words from the list and anticipated
certain possible outcomes.
A reporter who investigated whether the offensive bottles were still on the shelves read a bottle cap this morning and discovered the word 'douche'.
In the French language that word means shower, but in English those same letters mean something else entirely, an insult, and anyone working in a
bilingual English-French promotional campaign project ought to know that. I wonder what other gems are included in this pathetic act.
Soft drink giant Coca-Cola is apologizing after an Edmonton woman found the words "You Retard" inscribed inside a cap on a bottle of Vitamin
"Very, very unfortunate that this happened," said spokesperson Shannon Denny. "We apologize to our consumers for this."
"The chances were so slim through this random process," said Denny adding that not anticipating the potential word pairings was a mistake.
Mistake? Ha! Non-anticipation of the results speaks loudly about the incompetence of the planners of this juvenile campaign. How can Coca-Cola
defend that? Only the non-bilingual and incompetent would speak this way, Coca-Cola. Anyone knowing two languages quickly learns that certain words
spelled the same way can have a different meaning in each language. You just did not hire the right people for the job.
It did not sit well at all with the Edmonton family who found the term very offensive, especially even more since they have a child with cerebral
palsy who has been subjected to cruel taunts. They wrote a letter to Coca-Cola to express their outrage. Good for them, but I wish it had not fallen
to them to straighten out this company.
"Retard" is a French word meaning late.
"The promotion has been cancelled," Denny said. "We are stopping production of all of the bottles using those caps with words. And any caps we have
within our inventory are being destroyed."
So all offending bottle caps that have gone out in their distribution chain will not be recalled, the reporter was pointing out as she showed us the
word 'douche' printed on a bottle she found in a store.
(If you can find any note of apology on their site please let me know in this thread.) I could not find any apology on their web site, so any
apology to their customers through a buried article rings a little shallow, doesn't it? Saving face and CYA practices still rule the greedy
corporations. Thus I will not be winning any popularity contest with them for exposing their campaign, but stupidity and ignorance must be denied, so
Story and video report here
What do you think ATS?