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Me, Matt and Noel conclude it's probably best to treat the whole event as a bit of a laugh and, as if to confirm this as the correct attitude, Boris Johnson – a man perpetually in pajamas regardless of what he's wearing – bounds to the stage to accept the award for "best politician". Yes, we agree, this is definitely a joke.
Boris, it seems, is taking it in this spirit, joshing beneath his ever-redeeming barnet that Labour's opposition to military action in Syria is a fey stance that he, as GQ politician of the year, would never be guilty of.
Matt is momentarily focused. "He's making light of gassed Syrian children," he says. We watch, slightly aghast, then return to goading Noel.
Before long John Bishop is on stage giving me a lovely introduction so I get up as Noel hurls down a few gauntlets, daring me to "do my worst".