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I've often wondered if what people see in UFO sightings is shaped by their expectations. Now researchers have shown that a single word can affect what we see.
“Studies like this are helping us show that language is a powerful tool for shaping perceptual systems, acting as a top-down signal to perceptual processes. In the case of vision, what we consciously perceive seems to be deeply shaped by our knowledge and expectations.”
And those expectations can be altered with a single word.
This statement by professor Lupman reflects how deeply vision can be affected by a single word.
"If language affects performance on a test like this, it indicates that language is influencing vision at a pretty early stage. It’s getting really deep into the visual system.”
The effect shows that we can't help but integrate visual speech into what we 'hear'.
So it says Prof Lupyan wonders about how it might affect other senses.
The study demonstrates a deeper connection between language and simple sensory perception than previously thought, and one that makes Prof Lupyan wonder about the extent of language’s power. The influence of language may extend to other senses as well.
Originally posted by fenian8
I remember seeing a documentary, i think it was made by BBC television that had a similar theory about sight and taste. A group of people were gtiven a brown milk shake and asked what flavour it was. They all replied chocolate, when it was actually strawberry flavoured. Good OP.