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When facts are not on your side, the strategy must shift towards appeals to emotion, or outright propaganda. We have seen this in the war on terror and the subsequent real wars that have resulted. No WMDs? No matter. Just rile people up enough to the point where they are terrorized without the presence of real terror and now you've got a plan.
Another area where emotions trump facts is gun control. And, there again, the establishment admits they are losing on both accounts: emotions and facts. Instead of fully capitulating, however, a guidebook was produced with the title: "Preventing Gun Violence Through Effective Messaging." It's worth a closer look.
So, what is going on? Does the government truly want to disarm its people
or does the government truly have the people's safety in mind?