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2012 Political Contributions
Note: Corporations, including The Coca-Cola Company, are prohibited by law from making political contributions to any U.S. federal government officeholder or candidate. Therefore, any and all contributions noted on the 2012 charts below in support of federal officeholders or candidates were made by a Political Action Committee (PAC) affiliated with the Company. The state chart also may reflect some state and local PAC contributions.
Originally posted by AkhenatenII
I wouldn't give your theory too much credence. You simply do not understand how advertising agencies work.
This is how it works. A "team": One writer and one art director sit in a little room or a very cool space inside a well ventilated and air conditioned space inside a very large modern office building. They sit there for days tossing out "ideas" off the top of their collective heads. Some times when there are no ideas flowing they move to the "common area" and play video games or some other distraction to reset their very small, closed minds. Then in one brain storming session the art director sees something about CCTV cameras and gets a "brilliant idea" that eventually turns into the TV commercial you saw. Just to clarify a little more.... once that "brilliant Idea" is put on paper it goes through about 15 layers of "creative" approval before it even is presented to the Coke folks. Then after much hand wringing and focus group testing something like $750,000 is budgeted to produce this "brilliant idea". Do not think there was some grand NWO conspiracy at work where someone at the security service told some corporate type at Coke to tell the ad agency to write a commercial that glorifies security cameras. It just don't work that way.
Remember these "creative types" are very spoiled children. They have probably have never been unemployed. They make a large amount of money. They get free lunches from suppliers. They drive nice new cars. They dwell in fancy lofts in the "better" part of town. They live in a very small bubble where the real world does not factor in to their day-to-day lives.edit on 13-8-2013 by AkhenatenII because: (no reason given)edit on 13-8-2013 by AkhenatenII because: More ideas. Spelling.
Just to clarify a little more.... once that "brilliant Idea" is put on paper it goes through about 15 layers of "creative" approval before it even is presented to the Coke folks. Then after much hand wringing and focus group testing something like $750,000 is budgeted to produce this "brilliant idea".
Originally posted by CourageousEyesoftheHeart
Originally posted by AkhenatenII
I wouldn't give your theory too much credence. You simply do not understand how advertising agencies work.
This is how it works. A "team": One writer and one art director sit in a little room or a very cool space inside a well ventilated and air conditioned space inside a very large modern office building. They sit there for days tossing out "ideas" off the top of their collective heads. Some times when there are no ideas flowing they move to the "common area" and play video games or some other distraction to reset their very small, closed minds. Then in one brain storming session the art director sees something about CCTV cameras and gets a "brilliant idea" that eventually turns into the TV commercial you saw. Just to clarify a little more.... once that "brilliant Idea" is put on paper it goes through about 15 layers of "creative" approval before it even is presented to the Coke folks. Then after much hand wringing and focus group testing something like $750,000 is budgeted to produce this "brilliant idea". Do not think there was some grand NWO conspiracy at work where someone at the security service told some corporate type at Coke to tell the ad agency to write a commercial that glorifies security cameras. It just don't work that way.
Remember these "creative types" are very spoiled children. They have probably have never been unemployed. They make a large amount of money. They get free lunches from suppliers. They drive nice new cars. They dwell in fancy lofts in the "better" part of town. They live in a very small bubble where the real world does not factor in to their day-to-day lives.edit on 13-8-2013 by AkhenatenII because: (no reason given)edit on 13-8-2013 by AkhenatenII because: More ideas. Spelling.
It is still possible. Remember that the "client" always has the final say on any creative process. The client can present their concept and have the ad agency work within those confines. It's just a pitch, all the client has to say is "We want something with real people, doing real things, in a positive way, but candid. Like through security CCTV cameras from all over the world catching glimpses of the good things in life."
Presto commercial! The ad company writes and the client authorizes the final script. If this is the case on this commercial I don't know, but it's great multi-layered ( i.e.subliminal) advertising.